We start with the work, not the tools
Nobody gets sold software on the first call. We watch how the money actually moves through your week, then say what is worth building, including when the answer is nothing.
Who you're hiring
You're not hiring an agency. You're hiring the person who builds it.
PrettyFly is Alex Hale. Before he wrote software he sold it door to door, selling solar, roofing, siding, kitchens and baths, at kitchen tables, which is where you learn what a missed call actually costs. We take on a small number of businesses at a time, so the person who scoped your build is the person who builds it. No junior team, no handoff to someone you have never met.
- Who builds it
- The person who scoped it
- Before software
- Door-to-door home improvement
- Live platforms
- Three, linked on this site
- First step
- A free twenty-minute call
How we work
Most people selling AI have never shipped anything. We would rather show you than tell you.
We show the software, not a deck
Three platforms are live and linked from this site. You can open all of them right now. That is a harder thing to fake than a case study.
The judgment stays yours
The goal was never to replace the people who know how the job runs. It is to stop them re-typing what they already decided.
Next step
Twenty minutes, no pitch. You keep whatever we find.
Tell us how calls, quotes and invoicing work today. You will leave with two or three specific observations either way. If the right answer is to change a setting in software you already pay for, we will tell you that and save you the money.